About Us

We live to tell powerful stories. It’s our passion, our purpose, and our mission.

Robin Schwartz PR is a metro Detroit-based, woman-owned business that helps businesses, nonprofits, and everyday heroes tell powerful stories in a variety of ways.

Since 2016, we’ve served more than 50 businesses and nonprofits and have helped tell stories that have been seen around the world. We’ve secured media placements on The Ellen Show, in People Magazine, the TODAY Show, NBC Nightly News, CBS Evening News, Fox News, ESPN Magazine, CNN, The New York Times, Fast Company Magazine, The Rachael Ray Show, and countless local news outlets in Michigan and across the country.

We are a team of seasoned journalists, videographers, editors, and dedicated professionals and we are here to help with all of your PR and storytelling needs.

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OUR TEAM

Robin Schwartz

Founder + CEO
Robin Schwartz is an 11-time Emmy award-winning storyteller dedicated to uncovering, producing and promoting the untold stories that touch our lives. She is the founder and CEO of Robin Schwartz PR.

Robin started the firm after 23 years as a TV news anchor/reporter, including nearly 17 years at WJBK-TV (Fox 2 News) in Detroit. In 2014, she shifted her focus from reporting the news to working directly with newsmakers themselves as PR Director for Dan Gilbert’s Detroit-based real estate company. That big career move ignited Robin’s entrepreneurial spirit and inspired her to launch her own PR and video production firm in 2016. Robin is a graduate of Syracuse University. She and her husband live in metro Detroit with their “one good egg” who was born after Robin’s struggle with infertility.

Joseph Harris

Director of Photography
Multi-Emmy award-winning videographer, editor & photojournalist Joe Harris has more than two decades in TV news and video production. He is a former videographer/editor at Fox 2 News in Detroit where he worked for 12 years from 2003-2015. Via Robin Schwartz PR he has created videos for BCBSM, the Downtown Boxing Gym, LA Speech and Language Therapy Center, the Scleroderma Foundation Michigan Chapter, the Detroit Jewish News Foundation and the Bethel Community Transformation Center, among others.
Joe has a wide variety of cameras, lenses, drones and other equipment to capture video from all angles. He has expert level video production skills and is a 2001 graduate of Michigan State University with a bachelor’s degree in Telecommunications.

Grayson Beras

Director of Photography
Grayson Beras is an Emmy-award winning videographer/editor who studied film and video production at Grand Valley State University. He has owned and operated his own video production business for many years. Grayson has a flair for capturing and editing beautiful, moving video using multiple different types of cameras, including drones, plus lenses, lights, audio equipment, stabilizers, a teleprompter and more. He is a certified and insured remote pilot. (He even helped a client fix a flat tire on a shoot!) Grayson says, “Messing around with my dad’s camcorder in middle school is what inspired me to study film and video.” He certainly found his calling, and we are thrilled to collaborate with him on numerous projects.

Holly Griffin

PR Director
With nearly 20 years’ experience as a newspaper editor, metro Detroit native Holly Griffin knows what
makes a good story.
Before embarking as a freelance publicist and media consultant, Holly spent 17 years at the Detroit Free
Press, Michigan’s largest newspaper, editing both local and national news before taking on leadership
roles in the Features Department. She’s overseen teams of reporters, covering everything from food and
health to religion and travel.
A 1998 Michigan State University graduate and State News alum, Holly has worked at newspapers in
Racine, Wis., and Myrtle Beach, S.C., as well as a public relations agency and publishing company.
She lives in Commerce Township with her husband, three young daughters and two cats. Holly also has a
long list of places to visit when she wins the lottery.
Isaac Mintz

Isaac Mintz

PR Intern
Isaac Mintz is an outstanding communicator with a passion for storytelling, an eye for photography, and a bright future. His natural curiosity and gift for networking and research make him an asset to our team. Growing up, Isaac developed his entrepreneurial spirit by performing freelance jobs around his neighborhood. His drive, creativity and strong work ethic enable him to thrive in a variety of roles and settings. In his free time, Isaac enjoys writing for his school newspaper, sharpening his photography skills, and even practicing yoga. He is a soon-to-be graduate of West Bloomfield High School and is currently deciding between numerous amazing college opportunities for the fall.

Sean Barkume

Graphic Designer
Sean Barkume is a skilled graphic designer who was born and raised in Royal Oak. Sean is a graduate of Michigan State University and Wake Technical Community College in North Carolina. He specializes in bringing concepts and ideas to life with engaging, eye-catching infographics and designs while maintaining brand identity for his various clients. He collaborates with Robin Schwartz PR on numerous projects.

Sven Gustafson

Writer
Sven Gustafson is a freelance writer and editor and co-host of the Daily Detroit podcast. He has a background in journalism and corporate communications, and his work has appeared in outlets including The Washington Post, The Associated Press, Autoblog, MLive, The Oakland Press and Metro Times. He lives in Ferndale with his family and two cats, and he is most active on Twitter @sveng.