We live to tell powerful stories. It’s our passion, our purpose, and our mission.
Robin Schwartz PR is a metro Detroit-based, woman-owned PR and video production company that helps businesses, nonprofits, and everyday heroes tell powerful stories in a variety of ways.
Since 2016, we’ve served hundreds of businesses and nonprofits and have helped tell stories that have been seen around the world. We’ve secured media placements on The Ellen Show, in People Magazine, the TODAY Show, NBC Nightly News, CBS Evening News, Fox News, ESPN Magazine, CNN, The New York Times, Fast Company Magazine, The Rachael Ray Show, and countless local news outlets in Michigan and across the country.
We are a team of seasoned journalists, videographers, editors, and dedicated professionals and we are here to help with all of your PR and storytelling needs.
Our Team
Robin Schwartz
Founder + CEO
Robin is a 17-time Emmy award-winning storyteller dedicated to uncovering, producing and promoting the untold stories that touch our lives.
She is the founder and CEO of Robin Schwartz PR. Robin started the firm after 23 years as a TV news anchor/reporter, including nearly 17 years at WJBK-TV (Fox 2 News) in Detroit. In 2014, she shifted her focus from reporting the news to working directly with newsmakers themselves as PR Director for Dan Gilbert’s Detroit-based real estate company. That big career move ignited Robin’s entrepreneurial spirit and inspired her to launch her own PR and video production firm in 2016. Robin is a graduate of Syracuse University. She and her husband live in metro Detroit with their “one good egg” who was born after Robin’s struggle with infertility.
Grayson Beras
Director of Photography
Grayson is an Emmy award-winning videographer/editor with a flair for capturing and editing beautiful, moving video.
Grayson uses multiple different types of cameras, including drones, plus lenses, lights, audio equipment, stabilizers, a teleprompter and more. He is a certified and insured remote pilot. (He even helped a client fix a flat tire on a shoot!) Grayson says, “Messing around with my dad’s camcorder in middle school is what inspired me to study film and video.” He certainly found his calling. Grayson studied film and video production at Grand Valley State University.
Amy Oprean
Director of Media Relations
Amy is a curious, enthusiastic storyteller with 15 years of experience as a journalist and PR professional.
She has a degree in journalism from Michigan State University and is passionate about the environment, social justice, and building a better world for all. Amy has been telling stories since elementary school and has honed the art of finding the “gems” of a story – the intriguing parts that hook people and make them want to learn more. Amy also has a humorous streak – for years she performed improv comedy at theaters around Metro Detroit and produced and hosted the monthly storytelling show “Let’s Just Say.” Amy amplifies client stories by telling them in the most interesting, engaging light, helping clients grow their audiences, achieve fundraising and sales goals, and build momentum.
Allison La Bella
Director of Communications and Strategy
Allison is a strategic communications professional with more than seven years of experience.
She has led high-profile media outreach, managed crisis communications, and played a pivotal role in modernizing outreach programs for the National Institutes of Health. Allison holds a master’s degree in Communication Studies from Wayne State University and is passionate about inclusive storytelling, community engagement, and mission-driven communication. In her spare time, she enjoys painting and drawing, cooking, traveling, and spending time outdoors on Michigan’s beautiful lakes.
Josie Lebron
Communications Manager
Josie is a passionate storyteller with a background in journalism and media production.
She works with Robin Schwartz PR on strategy, writing, pitching and placing stories, and content creation, and also provides on-site support to our clients during media opportunities and video shoots. Josie has a film and video degree from Grand Valley State University. In her spare time, you can catch her doing stand up or improv comedy around Detroit.
Amber Ogden
Communications Specialist
Amber is a Detroit native and journalist with extensive experience in nonprofit and social work in Michigan.
She is passionate about highlighting people, cultures, and places that often go unnoticed. A graduate of Eastern Michigan University with a degree in journalism, Amber worked in local newsrooms and has played a key role on communications teams, including the Detroit Mayor’s office. In her free time, Amber enjoys solo travel, vintage hunting, baking, and curating vinyl playlists to create the perfect vibe.
Will Shulak
Communications Associate
Will is a strategic communicator and creative storyteller with a background in advertising, media campaigns, and performance.
Before joining Robin Schwartz PR, Will supported national brands like RXBAR, Rice Krispies Treats, and Cheez-It at Weber Shandwick, where he helped execute high-impact social media campaigns, develop branded content, and track campaign performance across platforms. He brings a keen understanding of messaging, audience engagement, and the fast-moving media landscape. A graduate of the University of Michigan with a degree in Film, Television, and Media and a minor in Business from the Ross School, Will blends strategic thinking with creative flair. He is also passionate about the arts, having trained in improv and performed in Detroit’s comedy and theater scenes. His collaborative spirit and media fluency help clients shape stories that connect and resonate.
Stephanie Murphy
Business Strategist
Stephanie Murphy is known for transforming big ideas into bold results.
With a rare mix of strategic savvy, creative energy, and contagious enthusiasm, she’s the spark that helps leaders think clearer, move faster, and achieve more. Drawing on over 20 years of executive-level experience—and an MBA and Master’s in Finance—Stephanie has a knack for untangling complex challenges, inspiring collaboration, and turning potential into performance. Whether she’s steering a high-stakes workshop, guiding a leadership team through pivotal decisions, or helping shape the story behind the strategy, Stephanie multiplies the impact of every person she works with. She lives in Plymouth, Michigan, with her husband and four kids, where life is a lively mix of business breakthroughs and living room dance parties.
Joseph Harris
Videographer/Editor
Multi-Emmy award-winning videographer, editor & photojournalist Joe Harris has more than two decades in TV news and video production.
He is a former videographer/editor at Fox 2 News in Detroit where he worked for 12 years from 2003-2015. Via Robin Schwartz PR he has created videos for BCBSM, the Downtown Boxing Gym, LA Speech and Language Therapy Center, the Scleroderma Foundation Michigan Chapter, the Detroit Jewish News Foundation and the Bethel Community Transformation Center, among others. Joe has a wide variety of cameras, lenses, drones and other equipment to capture video from all angles. He has expert level video production skills and is a 2001 graduate of Michigan State University with a bachelor’s degree in Telecommunications.
Cal Aamodt
Videographer/Editor
Cal is a self-made videographer and editor who collaborates on a number of special projects with Robin Schwartz PR.
Cal specializes in action sports and documentaries and loves to travel and capture video footage across the U.S. and around the world. When he isn’t creating, Cal enjoys skateboarding and exploring the outdoors.
Marisa Marco
Marketing/Graphic Design
Marisa is a talented graphic designer and marketing professional with more than 18 years of experience working in marketing/advertising.
She is creative and resourceful, and her skills cover everything from strategy and copywriting to graphic design, UX/UI design (and other things in-between.) Marisa and Robin met while working together at an amazing Detroit nonprofit. Today, they collaborate on various projects for Robin Schwartz PR clients developing a wide variety of storytelling tools including social media graphics and flyers, email blasts, newsletter design, banners, reports, handbooks, strategy, and more.
Bre’Anna Johnston
Photographer
Bre’Anna Johnston is a freelance photographer and Detroit native who collaborates with Robin Schwartz PR.
No matter what she’s capturing, she loves working with businesses and nonprofits to evoke emotions, ideas, or concepts to help them acheive their goals. At heart, she is a foodie, having owned a commercial baking business. Bre’Anna loves to capture the little moments and details of the labor of love that is cooking. When she’s not capturing candids or solving problems with a can-do attitude, she’s studying for a bachelors in Data Analytics at the University of Michigan or listening to music with her dog, cat, and turtle.