About Us

We live to tell powerful stories. It’s our passion, our purpose, and our mission.

Robin Schwartz PR is a metro Detroit-based, woman-owned PR and video production company that helps businesses, nonprofits, and everyday heroes tell powerful stories in a variety of ways.

Since 2016, we’ve served more than 100 businesses and nonprofits and have helped tell stories that have been seen around the world. We’ve secured media placements on The Ellen Show, in People Magazine, the TODAY Show, NBC Nightly News, CBS Evening News, Fox News, ESPN Magazine, CNN, The New York Times, Fast Company Magazine, The Rachael Ray Show, and countless local news outlets in Michigan and across the country.

We are a team of seasoned journalists, videographers, editors, and dedicated professionals and we are here to help with all of your PR and storytelling needs.

Our Team

Robin Schwartz

Founder + CEO

Robin Schwartz is a 13-time Emmy award-winning storyteller dedicated to uncovering, producing and promoting the untold stories that touch our lives.

She is the founder and CEO of Robin Schwartz PR. Robin started the firm after 23 years as a TV news anchor/reporter, including nearly 17 years at WJBK-TV (Fox 2 News) in Detroit. In 2014, she shifted her focus from reporting the news to working directly with newsmakers themselves as PR Director for Dan Gilbert’s Detroit-based real estate company. That big career move ignited Robin’s entrepreneurial spirit and inspired her to launch her own PR and video production firm in 2016. Robin is a graduate of Syracuse University. She and her husband live in metro Detroit with their “one good egg” who was born after Robin’s struggle with infertility.

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Joseph Harris

Director of Photography

Multi-Emmy award-winning videographer, editor & photojournalist Joe Harris has more than two decades in TV news and video production.

He is a former videographer/editor at Fox 2 News in Detroit where he worked for 12 years from 2003-2015. Via Robin Schwartz PR he has created videos for BCBSM, the Downtown Boxing Gym, LA Speech and Language Therapy Center, the Scleroderma Foundation Michigan Chapter, the Detroit Jewish News Foundation and the Bethel Community Transformation Center, among others. Joe has a wide variety of cameras, lenses, drones and other equipment to capture video from all angles. He has expert level video production skills and is a 2001 graduate of Michigan State University with a bachelor’s degree in Telecommunications.

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Grayson Beras

Director of Photography

Grayson Beras is an Emmy award-winning videographer/editor who studied film and video production at Grand Valley State University.

He has owned and operated his own video production business for many years. Grayson has a flair for capturing and editing beautiful, moving video using multiple different types of cameras, including drones, plus lenses, lights, audio equipment, stabilizers, a teleprompter and more. He is a certified and insured remote pilot. (He even helped a client fix a flat tire on a shoot!) Grayson says, “Messing around with my dad’s camcorder in middle school is what inspired me to study film and video.” He certainly found his calling, and we are thrilled to collaborate with him on numerous projects.

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Brendy Barr

Sr. Media Relations Consultant

As a 30-year public relations veteran, Brendy serves as a senior media relations consultant to Robin Schwartz PR.

She works with Robin and our clients to garner news coverage in key media outlets in southeast Michigan and across the nation. Brendy is an award-winning PR strategist nationally, regionally and locally.  She founded Brendy Barr Communications (BBC), a boutique public relations agency in 1999. Now a solo practitioner, she provides ongoing, contract PR support to Robin Schwartz PR and its clients. Brendy has a degree in Corporate Communications from the University of Michigan, and after having spent her entire life in the Mitten State, she recently left the snow behind and now resides on Hilton Head Island, SC.

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Kathy Bilitzke

Writer/Strategist/Brander

Kathy Bilitzke is an award winning writer and passionate aligner of brand goals, messages and experiences.

A seasoned content planner and developer, Kathy has strong chops creating and implementing strategic and engaging communication activities that support an organization’s business or mission goals. With deep experience in healthcare, the automotive industry, nonprofits and startups, she has developed and activated brand-driven digital and social content, blogs, testimonials, internal communications plans, news releases, white papers, speeches, messaging platforms, brand guidelines and more. A team player and detail chaser, Kathy collaborates with Robin Schwartz PR in a variety of ways to help achieve our clients’ storytelling goals.

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Marisa Marco

Marketing/Graphic Design

Marisa is a talented graphic designer and marketing professional with more than 18 years of experience working in marketing/advertising.

She is creative and resourceful, and her skills cover everything from strategy and copywriting to graphic design, UX/UI design (and other things in-between.) Marisa and Robin met while working together at an amazing Detroit nonprofit. Today, they collaborate on various projects for Robin Schwartz PR clients developing a wide variety of storytelling tools including social media graphics and flyers, email blasts, newsletter design, banners, reports, handbooks, strategy, and more.

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Shelby Anderson

Storyteller

Shelby Anderson is a driven, hardworking storyteller with a passion for writing and producing powerful stories that make the world a better place.

An accomplished broadcast journalist who appeared on air at TV news stations in Lansing, Mich., Knoxville, Tenn., Cleveland, Ohio, and Seattle, Washington, Shelby currently leads communications for the Washington State Department of Health’s Environmental Public Health Division which includes supervising a team of content creators responsible for internal and external communications. She is pursuing an MBA in Marketing Management from Syracuse University and is a proud Central Michigan University graduate. Shelby collaborates with Robin Schwartz PR, producing outstanding written content for numerous clients.

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Isaac Mintz

Isaac Mintz

PR Associate

Isaac Mintz is an outstanding communicator with a passion for storytelling, an eye for photography, and a bright future.

His natural curiosity and gift for networking and research make him an asset to our team. Growing up, Isaac developed his entrepreneurial spirit by performing freelance jobs around his neighborhood. His drive, creativity and strong work ethic enable him to thrive in a variety of roles and settings. Isaac is enrolled at the University of Michigan, majoring in Philosophy, Political Science, and Economics with a minor in Asian Languages and Culture..

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